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6 March 2019

MADGIX launches new interactive MADGIX ScreenPLAY Kit

Interactivity for everyone, everywhere

Wavre, Belgium, 6 March 2019 – MADGIX is proud to announce the worldwide launch of its new Interactive MADGIX ScreenPLAY Kit, developed in collaboration with Alterface. Designed to transform existing non-interactive screens and spaces into vibrant play and gaming arenas, the hardware is compact and easy to implement. The MADGIX ScreenPLAY Kit introduces a new level of interaction to cinemas and attraction venues. It will be firstly shown at the yearly South by SouthWest (SXWX) Festival, which gathers all creative professionals in film, music and interactivity from 8 to 17 March in Austin, Texas. The MADGIX ScreenPLAY Kit will also be presented at Cinemacon in Las Vegas (1 to 4 April) and at CAAPA (1 to 4 April) in Bejing, China.

MADGIX introduces a solution to the market that is easy to install and plug into existing hard and software of projection systems and motion seat providers. The interactive MADGIX ScreenPLAY Kit contains key elements for smooth integration and operation, accommodating a large number of shooting players simultaneously. Without modifying the screen or wiring it up, interactivity experiences can be offered to large audiences at any venue of choice through a smart camera-based detection system.

Thibaut De Lestré, Managing Director of MADGIX explains: “For the first time a multi-user interaction kit is available as an open architecture. The MADGIX ScreenPLAY Kit contains parallel independent hardware for playback and shooting detection, designed for seamless integration within existing 4D theaters and cinemas. We offer a flexible licensing system that packages the game license together with the wireless interactive devices, allowing for a broader variety in games and theming. We are very excited about the great potential this new solution offers to the various markets.”

Advanced wireless shooting & pointing technology

MADGIX ScreenPLAY Kit is based on Alterface’s proven and patented camera-based detection technology NOMAD ‘New Optimized Mobile Action Device.’ Wireless pointing & shooting devices operate through advanced realtime detection technology, bringing a new level of game experience. The wireless devices enable individual ID tracking, allowing venue owners to identify and know their audience in the playroom by linking gun ID with loyalty cards or bonus systems.

The limited amount and the simplicity of the components inside the interactive device makes it the best solution in term of design possibilities, costs, reliability and sturdiness. The technological and high value components required for the detection and tracking are not located in the interactive devices but outside the reach of the guests, close to the projectors.

In addition to its performance, the shooting system is also the most versatile solution currently available. The laser impacts can be detected on any type of surface: projection screen, front and rear, scenery, LED screens, fog screens, physical props, basically any surface that can be seen by a camera with no restriction on motion and location of the players.

“We are thrilled to launch the MADGIX ScreenPLAY Kit as it opens such a world of new opportunities for cinema and attraction venue owners. Content, format and gameplay can be adjusted to fit their infrastructure and audiences.  It’s fun and engaging, representing the ultimate preshow tool to get the audience attention. Proven installations demonstrate a high throughput with short shows packed with excitement. As interactivity raises emotion levels, it is also ideally suited for brand activation and commercial messages. The future lies in interactive non-linear storytelling-based games and movies, so the MADGIX ScreenPLAY Kit is the perfect solution to bring interactivity to everyone, everywhere.” concludes Benoit Cornet, Founding President of MADGIX.

The implementation of accessible large audience gamification projects is facilitated by MADGIX and its distribution and hardware manufacturing partners. Anyone interested can contact Thibaut De Lestré directly on:

About Madgix

MADGIX is created as a response to the growing interest in gamification and entertainment concepts. Supported by major players in the industry, MADGIX has access to the latest intelligent interactive technologies to build immersive & fun solutions. The story-driven attractions are offered to international entertainment markets, including retailment and edutainment.

MADGIX Solutions range from media-based interactive to​ innovative role play gamification projects. The Interactive MADGIX ScreenPLAY Kit brings interactivity to everyone, everywhere.

About Alterface

Founded in 2001 and headquartered in Belgium, Europe, Alterface operates globally with US office and Asian branches in Beijing and Xiamen, China. The Alterface team creates and develops end-to-end interactive mixed-media attractions for dark rides, spinning & duelling theatres and walkthroughs. These are customized to fit local cultures and traditions, offering high quality standards and an unrivalled support system. Alterface offers creative services and advanced technologies including the patented show control system Salto!, NOMAD wireless pointing & shooting, non-linear Erratic® Ride and proprietary IP Popcorn Revenge®.

Visitors can enjoy Alterface rides in Warner Bros. World™, Jardin d’Acclimatation, Legendia, Qingdao Wanda, Phantasialand, Six Flags, Lego Discovery Centers, Cedar Fair, Carowinds, Ferrari World, IMG, Lotte World, Yumiyuri land, Hub Zero, Comics Station Antwerp and many more.

Alterface received in 2018 multiple awards for its Bazyliszek ride in Legendia Poland: THEA Awards for Outstanding Achievement, European Star Awards, Park World Excellence Awards and Parkscout Awards.

For more information visit

Press contacts


Anja D’Hondt, PR Strategist,  +32 468 231005

Thibaut De Lestré, Managing Director  +32 475 740908

Alterface Building, Avenue Pasteur 11, 1300 Wavre, Belgium